Strategic Communication

Ensuring communications have the impact you intended

How much effort are you putting in to understand and engage key audiences to create, strengthen or preserve conditions favourable for the advancement of your business interests, policies and objectives?

We understand that how your message is interpreted, not communicated, is what determines the effectiveness of your communications strategy.  Communications objectives don’t equal business objectives. Where the business objectives require people to make changes to the way they think and act, communications objectives need to influence the values and beliefs that underpin and drive the behaviours that you are seeking to change.

Anatta’s communications specialists can help you develop a set of coordinated programs, plans, themes, messages and products synchronised with your business objectives. We help you convey a deliberate message through the most suitable media to the designated audience at the appropriate time; minimising the risk of misinterpretation and aligning your impact with your intent.